DEFACE is created for the ones who won’t play by the rules. In a culture obsessed with conformity, DEFACE becomes the open invitation to let go and redefine the look on your own terms.

Problem

Despite the growth of the beauty industry, social norms still discourage men from wearing makeup. Cultural expectations, stigma, and outdated ideas about masculinity create barriers that keep many from expressing themselves freely.

Solution

The proposed solution is to create a makeup brand that empowers men to express themselves openly and confidently. Instead of feeling the need to hide or stay discreet, this brand gives them the freedom to show up authentically and embrace makeup as a natural form of self-expression.

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