Rachel Lu | Branding & Packaging | Chirp Protein: Cricket Protein Powder

Timeline
4 weeks
Tools
Adobe Illustrator
Adobe Photoshop
Blender

Chirp Protein is a cricket-based protein supplement developed to support diverse athletic needs. The branding explores energy, movement, and sustainability, translating the product’s high-performance purpose into a bold visual identity.

This project includes packaging design, visual language, and promotional materials built around the idea of fueling athletes with a cleaner, more efficient source of protein.

The project began with a simple moodboard inspired by the art of sport. The branding captures the excitement and vibrancy of being on court, while the refined serif headings add an elevated twist that sets Chirp apart from competitors

Inspired by track lines and rising sound, the Chirp's logo pays tribute to sport and the energy release delivered by protein powders.

Chirp Protein’s visual identity takes its inspiration from the pulses and rhythms of sport. Soundwave graphics on the packaging represent the distinct blends of protein formulas for all types of athletic needs.

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Illustration

Chirp Protein is a cricket-based protein supplement developed to support diverse athletic needs. The branding explores energy, movement, and sustainability, translating the product’s high-performance purpose into a bold visual identity.

The project began with a simple moodboard inspired by the art of sport. The branding captures the excitement and vibrancy of being on court, while the refined serif headings add an elevated twist that sets Chirp apart from competitors

Inspired by track lines and rising sound, the Chirp's logo pays tribute to sport and the energy release delivered by protein powders.

Chirp Protein’s visual identity takes its inspiration from the pulses and rhythms of sport. Soundwave graphics on the packaging represent the distinct blends of protein formulas for all types of athletic needs.