Rachel Lu | Branding | Pangea: Cross-cultural Roommate Searching

Timeline
4 weeks
Tools
Adobe Illustrator
Adobe Photoshop
Blender
Credits
Rayna Lai | UX/UI

Pangea was created to make roommate searching feel more personal. By focusing on shared values, cultural openness, and genuine connection, the brand reframes housing as a social experience rather than a transaction.

Through research-driven strategy and expressive visual design, the identity supports students as they move from first introductions online to real connections in shared living spaces.

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After conducting market research and developing the brand strategy, we created the visual identity. Pangea’s look is designed to capture the authenticity of everyday living, building trust and fostering real, candid connections with our audience.

*app interface design by Rayna Lai

Image of UI interface for Pangea roommate searching app

Three posters for Pangea featuring diverse roommates and bold typography

In addition to connecting students together through the app, pangea partners with universities to host in-person events on campus. This allows the connection to move offline into real-life in order to foster lasting connections.

I designed a website where our brand guide lives. This ensures that all designers have access to the brand guidelines in the increasingly digital world.

Roommate searching made personal.

Timeline

Tools

Credits

Pangea was created to make roommate searching feel more personal. By focusing on shared values, cultural openness, and genuine connection, the brand reframes housing as a social experience rather than a transaction.

After conducting market research and developing the brand strategy, we created the visual identity. Pangea’s look is designed to capture the authenticity of everyday living, building trust and fostering real, candid connections with our audience.

In addition to connecting students together through the app, pangea partners with universities to host in-person events on campus. This allows the connection to move offline into real-life in order to foster lasting connections.

I designed a website where our brand guide lives. This ensures that all designers have access to the brand guidelines in the increasingly digital world.