Pangea: Case Study

  • Tiit Telmet Award 2025

  • Branding

  • Art direction

  • Web Design

Banner for Buddi App, featuring Buddi mascot

  • Timeline

  • 4 weeks

  • Tools

  • Adobe Illustrator

  • Adobe Photoshop

  • Blender

  • Team

  • Rayna Lai | UX/UI

Problem

Busy parents have difficulty balancing responsibilities throughout the week. Commuting between work, home, and daycare takes a considerable amount of time, making it difficult to seek adequate care for their child within the busy healthcare system.

Solution

In order to help busy parents, I proposed an app that helps parents take their child’s health into their own hands by providing accessible and digestible lessons and tutorials on common health conditions.


Back to Project

Competetive Analysis

To get a better understanding of the competetive landscape for a roommate searching app, we took a look at 3 different roommate searching platforms. This step helped us to identify commonalities between the different services and allowed us to identify what opportunities are avaliable within the market for our brand and product.

This process made it clear there was a gap in the market for intentional, personality and habit based roommate matching that prioritizes cultural exchange.

Buddi app branding mockup with primary colors and interface elements

Surveying

After analyzing the market and identifying the solution we wanted to design, we gathered 15 survey responses and 5 interviews.

Buddi app branding mockup with primary colors and interface elements

Secondary Research

After analyzing the market and identifying the solution we wanted to design, we gathered 15 survey responses and 5 interviews.

Buddi app branding mockup with primary colors and interface elements

Audience Personas

After analyzing the market and identifying the solution we wanted to design, we gathered 15 survey responses and 5 interviews.

Buddi app branding mockup with primary colors and interface elements

Brand Strategy

To build a more intuitive and consistent experience, I applied an object-oriented UX methodology throughout the project. I started by identifying the core objects users rely on, then mapped how they interact, change, and connect. This approach gave the design a strong foundation and made it easier to craft interactions that match how people naturally think about the product.

  • OOUX user flows
  • OOUX object
  • OOUX relationships
  • Gibbet
  • Buddi user flow diagrams outlining how parents navigate health lessons
  • OUX object map showing core objects and system structure for the Buddi app
  • Visual map of OOUX relationships between Buddi app objects
  • Visual map of OOUX relationships between Buddi app objects

Ideation

To build a more intuitive and consistent experience, I applied an object-oriented UX methodology throughout the project. I started by identifying the core objects users rely on, then mapped how they interact, change, and connect. This approach gave the design a strong foundation and made it easier to craft interactions that match how people naturally think about the product.

Art direction moodboard featuring soft colors, playful icons, and calm healthcare visuals
Buddi app branding mockup with primary colors and interface elements

Wireframing

To build a more intuitive and consistent experience, I applied an object-oriented UX methodology throughout the project. I started by identifying the core objects users rely on, then mapped how they interact, change, and connect. This approach gave the design a strong foundation and made it easier to craft interactions that match how people naturally think about the product.

Buddi app icon featuring a simple rounded character face in soft colors
Buddi mobile mockup showing the child profile interface

Prototype

To build a more intuitive and consistent experience, I applied an object-oriented UX methodology throughout the project. I started by identifying the core objects users rely on, then mapped how they interact, change, and connect. This approach gave the design a strong foundation and made it easier to craft interactions that match how people naturally think about the product.

Buddi app icon featuring a simple rounded character face in soft colors

Final Takeaway

In order to better understand the target audience, I conducted research using secondary sources.

Final Takeaway

In order to better understand the target audience, I conducted research using secondary sources.

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