Chirp Protein is a cricket-based protein supplement developed to
support diverse athletic needs. The branding explores energy,
movement, and sustainability, translating the product’s
high-performance purpose into a bold visual identity.
This project includes packaging design, visual language, and
promotional materials built around the idea of fueling athletes
with a cleaner, more efficient source of protein.
The app’s visual language is light, airy, and approachable, giving
parents a reassuring companion they can turn to when navigating
daunting questions about their child’s health.
